Pay Per Click Management
PPC stands for Pay Per Click, getting traffic from paid listings. Paid listings appear above and to the right-hand side of free organic listings. A user clicks on an ad which directs them to a particular page of a website. In each instance the click is paid for by the advertiser. PPC marketing compared to traditional marketing allows you to sell what your customers want, when they want it. You pick the keywords and the customers pick you. You don't have to look for them, they look for you.
Statistics show that half of the Search Engine traffic comes from PPC and the other half comes from free organic listings via Search Engine Optimization (SEO). Being listed on the first page isn't good enough anymore. You need to be listed above the free organic listings in order to get the most out of Search Engine traffic.
Our goal as your PPC Company is to get you the highest placement for the lowest price possible. You can be ranked #1 on paid listings but still pay a lot less per click than companies below you. The goal is to get you as many clicks as possible for your budget. We use advance PPC bid management tools to achieve these goals. Your money is spent wisely when doing business with EXPRESEO.
SEO also comes into play when it comes to PPC. Studies have shown that organic listings can play a direct role in whether or not a paid listing is clicked. If your business has both paid and organic results appear at the same time, you have a better chance of your paid result getting clicked than if the organic result had not appeared. Click-through rates, conversion rates and total revenues are higher when both paid and organic listings are present at the same time.
Social Media Optimization (SMO) and Online Reputation Management (ORM) are also very important components of Search Engine Marketing.
Contact us to find out more about our Pay Per Click (PPC) program.
Statistics show that half of the Search Engine traffic comes from PPC and the other half comes from free organic listings via Search Engine Optimization (SEO). Being listed on the first page isn't good enough anymore. You need to be listed above the free organic listings in order to get the most out of Search Engine traffic.
Our goal as your PPC Company is to get you the highest placement for the lowest price possible. You can be ranked #1 on paid listings but still pay a lot less per click than companies below you. The goal is to get you as many clicks as possible for your budget. We use advance PPC bid management tools to achieve these goals. Your money is spent wisely when doing business with EXPRESEO.
SEO also comes into play when it comes to PPC. Studies have shown that organic listings can play a direct role in whether or not a paid listing is clicked. If your business has both paid and organic results appear at the same time, you have a better chance of your paid result getting clicked than if the organic result had not appeared. Click-through rates, conversion rates and total revenues are higher when both paid and organic listings are present at the same time.
Social Media Optimization (SMO) and Online Reputation Management (ORM) are also very important components of Search Engine Marketing.
Contact us to find out more about our Pay Per Click (PPC) program.